google kriterleri

[s30]

merhaba
http://seo-news.com/ ilk sayfadaki makalede

G'un 31 mart tarihli bir patentinden bahsediliyor, ve tavsiyeler var
Buradaki kriterleri irdeleyelim

Daha iyi sonuçlar sunmak için bu patenti almış ve arama motoru spam ve ani linktrafik artışına karşı savaş açmış

Adsense-Adwords ile sitenin CTR ları ve istatistikleri içeriğin o kelimelere uygun olup olmadığını belirlemede kullanılıyormuş, Bu şöyle mi oluyor, sayfadaki adsense'te hani kelimelerin CTR'ı yüksekse bu site o konuyla alakalı diye düşünüp ve arama sonuçlarında o kelimelere göre yükselmesi düşünülebilir mi.

Kullanıcıların bu bilgileri, kaç kez bookmarklara eklediği vs..
"bookmarks, cache, favorites, and temporary files."



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It's no big secret that Google has always been suspected of rewarding sites with higher click-through rates (very similar to what Google does with their AdWords program) so it shouldn't come as a great surprise that Google still considers site stickiness and CTR tracking in their criterion.

What's interesting though is Google is interested in tracking the behavior of web surfers through bookmarks, cache, favorites, and temporary files (most likely with the Google toolbar and/or the Google desktop search tool). Google's Patent filing indicates Google might track the following information:


Click-through rates are monitored for changes in seasonality, fast increases, or other spike traffic in addition to increase or decrease trends.

The volume of searches over time is recorded and monitored for increases.

The information regarding a web page's rankings are recorded and monitored for changes.

Click-through rates are monitored to find out if stale or fresh web pages are preferred for a search query.

The traffic to a web page is recorded and monitored for changes... like Alexa.

User behavior may be monitored through bookmarks, cache, favorites, and temporary files.

Bookmarks and favorites could be monitored for both additions and deletions, and;

The overall user behavior for trends and changes.

Since Google is capable of tracking the click-through rates to your web site, you should make sure that your web pages have attractive titles and utilize calls to action so that web surfers click on them in the search results.


The frequency of all web page changes.
The actual amount of the change itself... whether it is a substantial change, redundant or superfluous.
Changes in keyword distribution or density.
The actual number of new web pages that link to a web page
The change or update of anchor text (the text that is used to link to a web page).
The numbers of new links to low trust web sites (for example, a domain may be considered low trust for having too many affiliate links on one web page).

The address of the web site owner. Possibly for returning higher relevancy, local search results and attaching accountability to the domain.

The admin and the technical contact info. This info is often changed several times or completely falsified on sp@m domains; again this check is for consistency!

The stability of your host and their IP range... is your IP range associated with sp@m?

The anchor text and the discovery date of links are recorded, thus establishing the countdown period of the aging delay.

Links with a long-term life span may be more valuable than links with a short life span.

The appearance and disappearance of links over time.

Growth rates of links as well as the link growth of independent peer pages. Again, this suggests that rapid link acquisition and the quality of peer pages are monitored.

Anchor text over a given period of time for keyword consistency.

Inbound links from fresh pages... might be considered more important than links from stale pages.

Google doesn't expect that new web sites have a large number of links so purchasing large numbers of brokered links will likely hurt you more than help you. Google indicates that it is better for link growth to remain constant and naturally paced. In addition, the anchor text should be varied as much as possible.

New web sites should not acquire too many new links; it'll be tolerated if the links are from trusted sites but it may be considered sp@m.

When it comes to linking, you should clearly avoid the hocus pocus or magic bullet linking schemes. If you participate in quick fix link exchange scams, use automated link exchange software or buy hundreds of links at once, chances are Google will interpret your efforts as a sp@m attempt and act accordingly.